WE ARE
A BASKET OF
SHOPPER EXPERTS

Understanding shopping is at the heart of everything we do. You could say we’re a teeny bit obsessed with it.

We’re proud to be specialists. We’ve scoured the planet to find like-minded professionals with decades of real retail and commerce experience.

We are Level Up.

MEET THE TEAM

Emily Walton

Emily co-founded Level Up after a decade leading agency planning teams in UK, Asia and East Africa. The pull to work with great clients and deliver great work – free from big agency politics – was just too tempting. She hasn’t looked back since, and thrives on the action-orientated, agile consultancy that Level Up has become. There’s never a dull moment at work – and with three teenage boys, even less so at home!

Annabel Robertson

Annabel’s spent 15 years working in retail and sales consulting across major FMCG and consumer healthcare brands. Having been based in the UK, China and South East Asia, she thrives on working across different cultures and geographies and creating strategies that markets will actually execute. Outside work, she loves gigs and (unintentionally dangerous) adventures.

Chris Slade

Chris is our resident ecommerce expert and leads digital content at the Level Up. Before joining, he worked as an e-commerce consultant for over a decade, helping brands to optimise their omnichannel proposition. He loves shopping, so fittingly he specialises in omnichannel strategy, customer experience, and digital content optimisation. Outside of work he’s usually seen at the spin studio, the theatre, or trying his best at DIY.

Claire Forster

Claire has spent 7 years in commercial and brand management at Coty and Reckitt before bringing that client-side insight to The Level Up. They thrive on bridging the gap between big brand ideas and smart shopper strategies. Outside work, they love getting out into the mountains, anything with a touch of the theatrical, and will never say no to a good croissant.

Katie Williams

Katie is a long-standing Level Upper and runs the office. Birthdays get celebrated, lunches are booked and costings and invoices are dispatched. With more than 20 years’ experience in publishing and a keen eye for detail, Katie also helps ensure presentations are polished to perfection. Outside the office she loves nothing more than a freezing cold dip and walking her dogs.

Nadine Beattie

Nadine is a creative professional with over 30 years of experience across advertising, design, and print production. She brings a wealth of knowledge, creativity, and a thoughtful approach to every project, helping global brands bring ideas to life through impactful visual storytelling. Outside work, she is happiest embracing country life and loves being outdoors–whether she is unwinding by the dam with friends, taking long walks, or doting on her fur kids.

Chris Martell

Chris is Co-Founder of Level Up and has spent more than 25 years helping brands and retailers unlock commercial growth. Having worked across Europe and spent over 20 years in Asia, he specialises in commerce strategy, shopper activation and commercial excellence. He’s passionate about practical ideas that make a real difference. Away from work, you’ll usually find him on the water, in the gym, or trying to stay one step ahead of family life.

Kate Gibbon

Kate has over 25 years’ client side experience spanning sales, strategy and insights with leading global FMCG brands. Having lived and worked in the UK, Australia, Dubai and Singapore, she brings deep expertise across the SAPMENA region, combining regional perspective with in-market experience. She’s passionate about turning strategy into action. Away from work, you’ll find Kate at the gym, out on a long walk, or balancing both with a glass of wine among friends.

Shilpa Krishnan

For more than 20 years, Shilpa has helped build brands, launch innovations and solve growth challenges at two of the world’s leading FMCG and healthcare companies (P&G and Abbott). With extensive experience across Asia Pacific, she now specialises in marketing strategy, go-to-market planning and innovation, turning consumer insight into commercial impact for brands across the region. Away from consulting, she’s an award-winning filmmaker, yoga teacher and therapist.

Rionita Sandhu

Rio has spent the last 11 years helping FMCG brands win with shoppers through retail and commerce marketing. She believes in practical, uncomplicated solutions that influence shopper behaviour. Outside of work, you’ll find her planning her next sewing project (or adding another one to the list!)

OUR APPROACH
IS TO KEEP THINGS
SIMPLE

Shoppers don’t think online or offline, so neither do we. In our world and theirs, it’s all about shopping and buying.

Size doesn’t matter. Our clients are big and small.
What’s important to us is how well we work together.

FLEXIBLE

We tailor to fit your needs and get the best talent at every step.

COLLABORATIVE

We believe in the magical
power of partnership.

PRAGMATIC

We make balanced decisions,
unswayed by twinkly trends.