

HaleonFor nearly a decade, we’ve partnered with Haleon globally to help shape the future of consumer health. From category strategy and innovation to retail activation, we’ve improved pharmacist and trade engagement, unlocked connected commerce, accelerated category growth and built lasting commercial capabilities. |

PEPSICOWe supported PepsiCo on the launch of a new product format, developing and adapting toolkits for rollouts across multiple markets and categories. We helped refine global assets for retail and connected commerce environments, ensuring they were scalable, consistent, and effective at the point of sale. |

L’OREALFor the last five years, we’ve partnered with L’Oréal across SAPMENA to embed commercial excellence across the region. From category vision and Joint Business Planning to Perfect Store programmes, we’ve provided end-to-end support that builds capability, strengthens ways of working and drives stronger customer partnerships and incremental growth. |

HEINEKENFor the last two years, we’ve partnered with HEINEKEN to unlock growth across brands, categories and channels. From innovation and portfolio strategy to below-the-line activation and Perfect Store programmes, we’ve helped bring new ideas to market, elevate retail execution and drive sustainable commercial growth. |

LEGOWe partner globally with LEGO to turn iconic play into commercial success across physical and digital environments. By combining deep shopper insights with creative execution, we help shape shopper marketing strategies and experiential retail toolkits that ensure flawless global rollouts, inspire brand loyalty, and drive meaningful growth with key retail partners. |

CARLSBERGWe partnered with Carlsberg to strengthen their approach to retail media by designing and running a structured testing program to identify effective creative principles. We supported test design, coordinated execution across markets, and translated the findings into clear, practical best practice guidelines to improve future retail media activity. |








